Lenovo is a multinational technology company headquartered in
Beijing, China. It is one of the world’s leading
manufacturers of personal computers, smartphones, and other
technology products.
Key Highlights
Founding and Growth:
Established in 1984 as "Legend Holdings" in China.
Renamed to Lenovo in 2004 to reflect its global aspirations.
Product Portfolio:
Laptops and PCs: Known for its ThinkPad (acquired from IBM) and IdeaPad series, popular among business users and consumers.
Smartphones: Operates under the Lenovo brand and owns Motorola Mobility.
Tablets and Accessories: Offers a range of Android and Windows-based tablets and tech accessories.
Servers and Storage: Provides enterprise IT solutions, including servers and cloud infrastructure.
Global Reach
Operates in over 180 markets.
Manufacturing and R&D facilities worldwide, including the US, China, and India.
Achievements
Lenovo is consistently ranked as the largest PC vendor globally by market share.
Known for innovation, particularly in the 2-in-1 laptop category with products like the Yoga series.
Sustainability
Focused on reducing its environmental footprint with sustainable packaging and energy-efficient products.
Committed to corporate social responsibility and community programs.
Mergers and Acquisitions
Acquired IBM’s PC division in 2005, marking its entry into the global market.
Purchased Motorola Mobility from Google in 2014 to strengthen its smartphone business.
WYZMINDZ & LENOVO PARTNERSHIP
Wyzmindz Solutions partners with Lenovo by providing
specialized support that enables seamless operations
and contributes to Lenovo’s business success through:
Consulting services
Managed services
Role of Wyzmindz in Lenovo’s Sales Operations
Generating comprehensive reports
Managing interactive dashboards
Providing support for various workflows
These tools deliver actionable insights,
help track performance and
strengthen Lenovo’s sales strategies.
LENOVO’S 3S SALES MODEL
This model tracks the movement of products throughout the sales pipeline,
ensuring transparency and effective inventory management.
1. Sell In — Lenovo to T1
Sell In refers to Lenovo's direct sales to Tier 1 (T1) partners. This is where Lenovo ships products to its first-level partners (T1), such as large distributors or major resellers.
Purpose:
To supply T1 partners with products.
T1 partners will hold inventory and distribute products further down the chain.
Key Points:
Lenovo does not sell directly to end customers.
T1 partners take responsibility for distributing to the next tier.
2. Sell Thru — T1 to T2
Sell Thru occurs when the Tier 1 partner (T1) sells the products to Tier 2 (T2) partners. This stage refers to the movement of products from T1 to a slightly smaller distribution network or directly to resellers.
Purpose:
T1 partners sell the products they received from Lenovo to T2 partners.
Ensures wider distribution and availability of products for resellers to reach end customers.
Key Points:
T1 partners are responsible for managing their inventory and ensuring efficient distribution to T2.
This stage reflects how well T1 partners can move products through the pipeline.
3. Sell Out — T2 to T3 / End Users
Sell Out refers to the sale of products from T2 partners to T3 partners or directly to the end customer. This is where the product reaches its final destination: either smaller resellers (T3) or individual customers.
Purpose:
To push products to the final consumer or customer-facing partners.
Tracks actual sales to end-users, which impacts demand forecasting and market share.
Key Points:
T2 partners handle the final sale to T3 or end customers.
This stage is key for understanding actual demand and end-user preferences.
LENOVO PARTNER ECOSYSTEM
Complete T1, T2 & T3 Model
T1 PARTNERS — National Distributors
Definition:
T1 Partners, also known as National Distributors, are Lenovo’s primary distribution channel. They handle large-scale distribution and ensure product availability across the entire country.
Key Role:
Supply products to various T2 partners.
Serve as the backbone of Lenovo’s national sales network.
T2 PARTNERS — Segmented into Various Verticals
T2 Partners are Lenovo’s intermediaries who sell products to T3 partners or directly to end customers, depending on the vertical.
RD (Regional Distributors):
Manage sales and distribution in specific regions.
Play a crucial role in fulfilling regional demand.
LES (Lenovo Exclusive Stores):
Dedicated retail outlets that sell only Lenovo products.
Focused on providing an exclusive Lenovo experience.
LMB (Large Multi-Brand Retailers):
Retailers that sell Lenovo products alongside other brands.
Example: Large consumer electronics stores.
LFR (Large Format Retailers):
Chain stores with a large physical presence.
Typically cater to mass-market customers.
Online Partners:
Third-party online platforms that sell Lenovo products.
Example: Amazon, Flipkart, etc.
E-Commerce (Lenovo.com):
Lenovo's direct online platform for selling products.
One Time Partners (Non-Rebated):
Inactive partners or one-off resellers.
Can include end customers purchasing directly.
T2 Partner Incentives
Rebated Partners:
RD, LES, LMB, LFR, Online, and E-Commerce partners are eligible for payouts or incentives if they meet their sales targets.
Encourages high performance and loyalty to Lenovo.
Non-Rebated Partners:
One Time Partners do not receive incentives as they are inactive or not part of regular sales channels.
T2 Partner Groupings
Channel Sales:
Includes RD, LES, LMB, and One Time Partners.
Offline Sales:
Combines RD, LES, LMB, One Time Partners & LFR.
Online Sales:
Includes Online and E-Commerce partners.
T3 Partners (National Distributors)
T3 Partners receive products from T2 partners and sell them to smaller resellers or end customers.
Categories of T3 Partners:
Rebated T3 Partners (Consumer Segment):
Receive incentives for meeting sales targets.
Contribute to Lenovo’s consumer-focused sales.
LEP (Lenovo Exclusive Partners) in SMB Segment:
Small and Medium Business (SMB) partners who exclusively sell Lenovo products.
Receive rebates for achieving sales targets.
BUSINESS MODELS
Search
From here you can search these documents. Enter your search terms below.
