LENOVO’S 3S SALES MODEL

This model tracks the movement of products throughout the sales pipeline, ensuring transparency and effective inventory management across different partner levels.

LENOVO 3S MODEL

3S Model Breakdown

1. Sell In — Lenovo to T1

Lenovo sells products directly to Tier 1 partners such as large distributors or major resellers.

Purpose
  • Supply T1 partners with products.
  • Enable inventory holding and onward distribution.
Key Points
  • Lenovo does not sell directly to end customers.
  • T1 partners distribute products to the next tier.

2. Sell Thru — T1 to T2

T1 partners sell products to Tier 2 partners, expanding the reseller network.

Purpose
  • Move products from distributors to wider markets.
  • Increase product availability.
Key Points
  • T1 manages inventory and logistics.
  • Measures efficiency of product flow.

3. Sell Out — T2 to T3 / End Users

Products are sold to Tier 3 partners or directly to end customers.

Purpose
  • Deliver products to the final consumer.
  • Track real sales performance.
Key Points
  • T2 partners handle final transactions.
  • Critical for demand forecasting.